First, let's draw an idea

Your logo is the bedrock in your brand identity. When you work with a designer, you need to aim for the following boxes:

  • Your logo communicates clearly who you are and what your brand values are;
  • is visually appealing: clean, catchy and uncluttered;
  • is timeless, not just trendy: the last thing you want is for your logo to go out of style in 6 months;
  • plays along with your industry’s standards;
  • makes a lasting impression on your audience.

Designing your brand identity

The terms “brand,” “branding,” and “brand identity” are sometimes treated as interchangeable, but it is not a correct doing.

  • Brand is the perception of the company in the eyes of the world.
  • Branding involves the marketing practice of actively shaping a distinctive brand.
  • Brand identity is the collection of all brand elements that the company creates to portray the right, intended image of itself to the public.

Your brand identity can be expressed thourgh many types of elements. Depending on the nature of your business, one asset or another may be more or less relevant. For example, a restaurant should put a lot of thought into their menu and physical space. A digital marketing agency, however, needs to focus more on their website and social media pages.

Small steps to make a brand

  • logo and copywriting
  • website
  • product packaging
  • business cards
  • email design
  • marketing products

Developing your brand design

Before creating the design assets, you need to start from the foundation of your design structure: the building blocks of your brand identity, those being:

  • Symbol mark
  • Corporate Color
  • Grid System
  • Typography
  • Tagline
  • PhotoStyle
  • Advertising
  • Events Guideline
  • Publications
  • Showroom
  • Corporate Gifts
  • Tone of voice

How do you shape a strong brand identity that takes your business to the next level?

How does your brand interact with the audience?

In the last years, BOX has hallmarked many types of national and international brands.
Almost 75% of the projects involved Branding.

Get the creativity of our advertising specialists, alongside research services which stand tall at the base of any marketing plan. Your advertising strategy will, therefore, be delivered with some delicious concepts, for your brand to reach the audience the proper way.

If you want your brand to be perceived positively as nurtred, it’s crucial for your brand identity to be carefully taken care of and create designs that accurately portray who you are to your customers.

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